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dzb-enter-heng-desc-box\">\r\n <span class=\"dzb-special-title-box\"><\/span>\r\n <h2 class=\"dzb-title-box\">娃衣新店点燃“悦己消费”激情<\/h2>\r\n <span class=\"dzb-sub-title-box\"><\/span>\r\n \r\n <p class=\"dzb-img-box\"> \r\n <img src=\"\/\/img1.xinmin.cn\/xmwb\/2026-07-06\/20706_p26.jpg\" alt=\"\">\r\n <\/p>\r\n <p style=\"padding: 3px;white-space: pre-line;word-break: normal;\">\r\n 店内限量展品吸引年轻消费者关注本报记者张龙摄 <\/p> \r\n <p class=\"dzb-desc-box\"> 本报讯（记者解敏通讯员王笛）昨天，国内潮玩衍生品集合店品牌EVALAB在普陀区大洋晶典·天安千树开业，小众玩偶服饰消费正在普陀迎来线下规模化升级。<br\/><br\/> 相较于大众熟知的盲盒潮玩，专为玩偶、球形关节娃娃、搪胶娃娃定制的娃衣，正成为年轻消费群体的新晋消费热点。巴掌大小的微型服饰、迷你鞋履、配饰应有尽有。行业机构统计数据显示，2025年国内娃衣细分市场规模已突破百亿元级。<br\/><br\/> “我们店选址在普陀天安千树，主要考虑到这里是境外游客集聚度较高的商圈之一。国产娃衣品牌既要深耕年轻消费市场实现本土‘出圈’，更要借力优质商业窗口做到稳步‘出海’。”EVALAB品牌负责人沈乐直言。<br\/><br\/> EVALAB千树店经营面积超280平方米。空间规划了专属展示区、首发专区与活动互动区。这里将长期展出设计师独家孤品与限量典藏展品。新店昨天人气火爆，娃衣产品定价跨度较大，基础单品单价百元起步，高端定制、限定款服饰售价超千元，不少市民现场为玩偶配齐四季穿搭服饰与配饰。“打扮娃娃是儿时的爱好，现在则是专属自己的情绪治愈方式。”现场购物的市民陈桦表示。市民刘女士直言，定制娃衣契合年轻人“定制”的消费心理，在小众爱好圈层中，同款穿搭、同款审美还能拉近与陌生人之间的距离。<br\/><br\/> 多款限量首发作品亮相。其中一款限定新娘主题娃衣定价1088元，吸引众多消费者早早来到现场排队。市民岳女士为抢购限定新款娃衣，特意推掉原有出行计划，带着行李箱到店排队。她告诉记者，为娃娃添置新衣、搭配造型，是日常解压、滋养情绪的重要方式。<br\/><br\/> 眼下，“悦己消费”、情绪满足正成为激发消费的新活力。从事娃衣设计行业十年的设计师“柒哥”深有感触。她见证了行业从小众圈层走向大众市场。“年轻群体更愿通过个性化爱好表达自我，娃衣作为小众治愈品类，恰好契合了他们的消费需求。”据介绍，此店将成为EVALAB签约设计师的首发、首展点位，年度重磅新品将以此店为全国核心发布点位，举办专属新品发布会、首发体验会。<br\/><br\/><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"dzb-multi-btn-box\">\r\n <p class=\"dzb-multi-zoomOut dzb-multi-btn-hover\"><a href=\"javascript:;\"><img src=\"\/dianzibao\/images\/btn_A.png\"\n\n alt=\"\">放大<\/a><\/p>\n\n<p class=\"dzb-multi-zoomIn dzb-multi-btn-hover hide\"><a href=\"javascript:;\"><img src=\"\/dianzibao\/images\/btn_A.png\" alt=\"\">缩小<\/a>\n\n<\/p>\n\n<p class=\"dzb-multi-prev 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title=\"娃衣新店点燃“悦己消费”激情\">娃衣新店点燃“悦己消费”激情<\/a>\r\n <a href=\"\/html\/xmwb\/2026-07-06\/2\/242151.html\" title=\"“中华商业第一街”变身为“限时痛街”\">“中华商业第一街”变身为“限时痛街”<\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/li>\r\n \r\n\r\n \r\n <li class=\"dzb-enter-nav-li\">\r\n <a href=\"javascript:;\">目录<\/a>\r\n <div class=\"dzb-enter-nav-wrap hide\" style=\"width:auto;padding:10px;\">\r\n <div class=\"dzb-enter-opacity-box\"><\/div>\r\n <div class=\"dzb-enter-wrap dzb-enter-mulu-wrap\">\r\n <div style=\"min-height:435px;overflow:hidden\">\r\n <div class=\"dzb-enter-mulu-wrap-nav\">\r\n <a href='\/html\/xmwb\/2026-07-06\/1\/242143.html' title=\"第1版:一版要闻\">第1版:一版要闻<\/a>\r\n <\/div>\r\n <div class=\"dzb-enter-mulu-wrap-nav\">\r\n <a href='\/html\/xmwb\/2026-07-06\/2\/242151.html' title=\"第2版:要闻\">第2版:要闻<\/a>\r\n <\/div>\r\n <div class=\"dzb-enter-mulu-wrap-nav\">\r\n <a href='\/html\/xmwb\/2026-07-06\/3\/242155.html' title=\"第3版:上海新闻\">第3版:上海新闻<\/a>\r\n <\/div>\r\n <div class=\"dzb-enter-mulu-wrap-nav\">\r\n 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class=\"dzb-enter-desc-box dzb-enter-heng-desc-box\">\r\n <span class=\"dzb-special-title-box\"><\/span>\r\n <h2 class=\"dzb-title-box\">娃衣新店点燃“悦己消费”激情<\/h2>\r\n <span class=\"dzb-sub-title-box\"><\/span>\r\n \r\n <p class=\"dzb-img-box\"> \r\n <img src=\"\/\/img1.xinmin.cn\/xmwb\/2026-07-06\/20706_p26.jpg\" alt=\"\">\r\n <\/p>\r\n <p style=\"padding: 3px;white-space: pre-line;word-break: normal;\">\r\n 店内限量展品吸引年轻消费者关注本报记者张龙摄 <\/p> \r\n <p class=\"dzb-desc-box\"> 本报讯（记者解敏通讯员王笛）昨天，国内潮玩衍生品集合店品牌EVALAB在普陀区大洋晶典·天安千树开业，小众玩偶服饰消费正在普陀迎来线下规模化升级。<br\/><br\/> 相较于大众熟知的盲盒潮玩，专为玩偶、球形关节娃娃、搪胶娃娃定制的娃衣，正成为年轻消费群体的新晋消费热点。巴掌大小的微型服饰、迷你鞋履、配饰应有尽有。行业机构统计数据显示，2025年国内娃衣细分市场规模已突破百亿元级。<br\/><br\/> “我们店选址在普陀天安千树，主要考虑到这里是境外游客集聚度较高的商圈之一。国产娃衣品牌既要深耕年轻消费市场实现本土‘出圈’，更要借力优质商业窗口做到稳步‘出海’。”EVALAB品牌负责人沈乐直言。<br\/><br\/> EVALAB千树店经营面积超280平方米。空间规划了专属展示区、首发专区与活动互动区。这里将长期展出设计师独家孤品与限量典藏展品。新店昨天人气火爆，娃衣产品定价跨度较大，基础单品单价百元起步，高端定制、限定款服饰售价超千元，不少市民现场为玩偶配齐四季穿搭服饰与配饰。“打扮娃娃是儿时的爱好，现在则是专属自己的情绪治愈方式。”现场购物的市民陈桦表示。市民刘女士直言，定制娃衣契合年轻人“定制”的消费心理，在小众爱好圈层中，同款穿搭、同款审美还能拉近与陌生人之间的距离。<br\/><br\/> 多款限量首发作品亮相。其中一款限定新娘主题娃衣定价1088元，吸引众多消费者早早来到现场排队。市民岳女士为抢购限定新款娃衣，特意推掉原有出行计划，带着行李箱到店排队。她告诉记者，为娃娃添置新衣、搭配造型，是日常解压、滋养情绪的重要方式。<br\/><br\/> 眼下，“悦己消费”、情绪满足正成为激发消费的新活力。从事娃衣设计行业十年的设计师“柒哥”深有感触。她见证了行业从小众圈层走向大众市场。“年轻群体更愿通过个性化爱好表达自我，娃衣作为小众治愈品类，恰好契合了他们的消费需求。”据介绍，此店将成为EVALAB签约设计师的首发、首展点位，年度重磅新品将以此店为全国核心发布点位，举办专属新品发布会、首发体验会。<br\/><br\/><\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"dzb-multi-btn-box\">\r\n <p class=\"dzb-multi-zoomOut dzb-multi-btn-hover\"><a href=\"javascript:;\"><img src=\"\/dianzibao\/images\/btn_A.png\"\n\n alt=\"\">放大<\/a><\/p>\n\n<p class=\"dzb-multi-zoomIn dzb-multi-btn-hover hide\"><a href=\"javascript:;\"><img src=\"\/dianzibao\/images\/btn_A.png\" alt=\"\">缩小<\/a>\n\n<\/p>\n\n<p class=\"dzb-multi-prev 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